Articles by Laura Witzling

Despite Growth In Numbers, Many Farmers' Markets Face Fierce Competition

Marlie Wilson
UW-Madison
Bret Shaw
UW-Madison
Laura Witzling
UW-Madison
Alfonso Morales
UW-Extension
Friday, August 3, 2018 - 10:00am
Many of farmers' markets fail within their first four years in business. While their number has swelled, inexperienced management, high manager turnover, small size and low resources can make a market more susceptible to collapse.

Wisconsin's Farmers' Markets Come In Many Sizes And Structures

Laura Witzling
UW-Madison
Bret Shaw
UW-Madison
Marlie Wilson
UW-Madison
Alfonso Morales
UW-Extension
Thursday, August 2, 2018 - 2:00pm
As many Wisconsinites know, not all farmers' markets are the same, but they are found in all types of communities – cities, small towns, suburbs and rural areas.
Series: Local Food Science

For Wisconsin's Consumers, 'Local' Food Means Produced Within The State

Bret Shaw
UW-Madison
Laura Witzling
UW-Madison
David Trechter
UW-Extension
Wednesday, July 6, 2016 - 9:20am
Wisconsin consumers widely agree that "local" food means food grown within the state. However, most Wisconsin shoppers do not consider food grown in Illinois, Iowa, Michigan and Minnesota to be "local," a new statewide survey shows.