Articles by Frederica Freyberg

How Effective Is Political Advertising?

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 21, 2018 - 7:00pm
Attack ads are hitting the airwaves for the 2018 general election. UW-Madison marketing professor Tom O'Guinn breaks down the messaging behind them and how effective they are at swaying voters.

Why Economic Recovery Still Hasn't Come For Many Wisconsinites

Scott Gordon
WisContext
Video: 
Frederica Freyberg
PBS Wisconsin
Tuesday, September 18, 2018 - 12:14pm
When it comes to the economy, the bold statistical strokes tell almost the opposite of some Wisconsinites' stories.

Staying 'Ahead of the Curve' On Election Security

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 14, 2018 - 7:00pm
Wisconsin faces similar election security vulnerabilities as other states, but state elections officials say it is "ahead of the curve" in addressing gaps. Wisconsin Center for Investigative Journalism Dee Hall explains what Wisconsin is doing about cybersecurity in its election system.

Wisconsin's 2010s Economic Recovery 'Slow By Historic Standards'

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 14, 2018 - 7:00pm
Wisconsin's economic recovery since the Great Recession has been "slow by historic standards," explains Laura Dresser of the Center on Wisconsin Strategy, which has issued a report on the "State of Working Wisconsin" over the past decade.
Series: Waukesha And Lake Michigan Water

Reflections On The Great Lakes Compact After 10 Years

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 7, 2018 - 7:00pm
As the 10-year anniversary of the Great Lakes Compact arrives, environmental reporter Ron Seely discusses his reporting on the impact that the agreement has had on the status of the lakes and their water.
Series: Wisconsin's Diverse Waves Of Immigration

Immigration Lawyer: Detention Center Conditions 'Inhumane'

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 7, 2018 - 7:00pm
University of Wisconsin Law School Immigrant Justice Clinic director Erin Barbato led a group of students to Dilley, Texas to provide legal aid to children and families detained at the U.S. border with Mexico. She discusses what they saw at the detention center.
Series: Wisconsin's 21st-Century Workforce

The Continuing Discussion About Workplace Diversity In Madison

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, September 7, 2018 - 7:00pm
Madison Common Council president Samba Baldeh and Latino Professionals Association board chair Tania Ibarra discuss diversity in the workplace, examining how the number of diverse voices decreases in positions of increasing authority.
Series: Wisconsin's 21st-Century Workforce

Attracting Diverse Talent To Workplaces In Madison

Video: 
Marisa Wojcik
PBS Wisconsin
Frederica Freyberg
PBS Wisconsin
Friday, August 31, 2018 - 7:00pm
With Wisconsin seeking to attract and retain young talent, do young people want to come or stay? What about people of color? Latino Professionals Association board chair Tania Ibarra and Madison Common Council president Samba Baldeh discuss equity in the workplace.

Wisconsin's Severe Flooding In August 2018

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, August 31, 2018 - 7:00pm
As heavy rains feed severe flooding across the state, Lori Getter of Wisconsin Emergency Management discusses what a declaration of a state of emergency means and what Wisconsinites can expect going forward.

Security Threats To Wisconsin Elections Past And Present

Video: 
Frederica Freyberg
PBS Wisconsin
Friday, July 27, 2018 - 7:00pm
Wisconsin Center for Investigative Journalism reporter Grigor Atanesian discusses the potential vulnerabilities of Wisconsin election infrastructure in the wake of Russian disinformation campaigns.