Articles by Kristin Runge

Series: Wisconsin In The 2016 Presidential Election

The Same River Twice: Getting Voter Poll Questions Right

Kristin Runge
UW-Extension
Nov. 11, 2016 | 1:25 p.m.
In 1948, four national polling firms infamously predicted that Thomas Dewey would win the presidential election by a comfortable 5 to 15 percentage points rather than the 4.4 percentage point victory won by President Harry Truman. This error brought the young polling industry to its knees.
Series: Wisconsin In The 2016 Presidential Election

The Same River Twice: Election Polling Challenged By Accurate Sampling

Kristin Runge
UW-Extension
Nov. 11, 2016 | 1:25 p.m.
The 2016 presidential election results took many people of all political stripes by surprise. It will be a while before it is fully understood why figures released by many reputable state and national polls were off, some by a wide margin. Until then, history may offer some potential explanations.
Packaged beef
Series: Literacy In Wisconsin

Pink Slimed: The Beef Industry Learns The Importance Of Social Media Literacy

Kristin Runge
UW-Extension
March 23, 2016 | 11:40 a.m.
This is a cautionary tale about the importance of social media literacy, involving a company with a limited online profile, the hot-button issue of "pink slime" and a contingent of interested citizens with active social media accounts.