Series: Growing Cranberries In Wisconsin

A holiday dinner staple across the United States, cranberries are one of Wisconsin's signature agricultural products. The state's cranberry industry produces over half the world's supply of this tart and tiny fruit, generating nearly $1 billion in annual revenue. Wisconsin currently exports 35 percent of its cranberry yield, which has grown tenfold since the beginning of the 20th century. But an uptick in international production and abundant harvests in recent years have added financial stress on Wisconsin's producers, and falling cranberry prices have forced some growers out of the industry. At the same time, scientists are experimenting to expand the variety of cranberries available, and the industry is exploring new markets abroad.